Your privacy: Verizon's takeover of Yahoo is all about user data

Verizon Communications and Yahoo have come to terms on the telecom giant’s takeover of the seen-better-days Internet company. Now, millions of Yahoo users have something else to consider: Verizon’s aggressive use of customer information.

Put simply, if you think Yahoo played fast and loose with people’s privacy, wait until you see what’s in store from the new owner.

Verizon and Yahoo announced this week that they’d agreed to shave $350 million off Yahoo’s $4.8 billion asking price to reflect huge security breaches that affected the accounts of more than 1 billion Yahoo users. Verizon said that, despite Yahoo’s seeming inability to safeguard customer data, “this acquisition makes strategic sense.”

Here’s why: The more information Verizon can amass about people’s online behavior and activities, the more it can compete with the likes of Google and Facebook in leveraging that info with marketers.

For Yahoo users, that’s a polite way of saying the company looks forward to selling you out.

Comments

Privacy Policy

Your privacy: Verizon's takeover of Yahoo is all about user data is dedicated to protecting consumer privacy on the Internet. Our practices are consistent with privacy guidelines established by eTrust.com.

Your privacy: Verizon's takeover of Yahoo is all about user data does not require any personal information to obtain access to our website.

Your privacy: Verizon's takeover of Yahoo is all about user data does require limited personal information including name and mailing address from individuals wishing to join as members. Additional information such as e-mail address and phone number may also be requested in order that we may contact members in a timely manner on issues related to our mission.

You will only receive e-mail from us if you request to be added to our e-mail list. You may revise or remove your e-mail address from our files at any time.

Your privacy: Verizon's takeover of Yahoo is all about user data uses "cookie" technology to obtain non-personal information from our online visitors, such as browser/computer type, number of visitors, and site usage. We do not use cookies to extract personal information.

Our website contains links to other sites, but Your privacy: Verizon's takeover of Yahoo is all about user data does not necessarily advocate, support or condone the privacy practices or content of these websites.

Your privacy: Verizon's takeover of Yahoo is all about user data makes all information received from our online visitors as secure as possible against unauthorized access and use. All information is protected by state-of-the-art security technology.

Your privacy: Verizon's takeover of Yahoo is all about user data respects the individual privacy rights and concerns of visitors to our website. We support meaningful self-regulation of the Internet to ensure that responsible organizations maintain the right to use all communications media to interact with the public.