Centers for Medicare & Medicaid Services Administrator Seema Verma previously told the Washington Examiner that the agency was likely to devote only $10 million for the 2019 period, which runs Nov. 1 to Dec. 15 for coverage starting Jan. 1. The agency said it aims to have the same amount of call center staff for 2019 as the 2018 open enrollment.
CMS hailed the 2018 open enrollment period as the “agency’s most cost effective and successful experience for HealthCare.gov consumers to date.” Residents in 38 states use the website to buy Obamacare coverage.
The $10 million for ad funding for 2019 is a 90 percent cut compared to the $100 million that the Obama administration devoted for the 2017 coverage year.
CMS said that for 2019 it would use a series of strategies to stretch the funding.