Stop me if you’ve heard this before: The chief executive of a huge tech company with vast stores of user data, and a business built on using it to target ads, now says his priority is privacy.
This time it was Google’s Sundar Pichai, at the company’s annual conference for developers. “We think privacy is for everyone,” he explained on Tuesday. “We want to do more to stay ahead of constantly evolving user expectations.” He reiterated the point in a New York Times Op-Ed, and highlighted the need for federal privacy rules.
The previous week, Mark Zuckerberg delivered similar messages at Facebook’s developer conference. “The future is private,” he said, and Facebook will focus on more intimate communications. He shared the idea in a Washington Post op-ed just weeks before, also highlighting the need for federal privacy rules.
Google went further than Facebook’s rough sketch of what this future looks, and unveiled tangible features: It will let users browse YouTube and Google Maps in “incognito mode,” will allow auto-deletion of Google history after a specified time and will make it easier to find out what the company knows about you, among other new privacy features.