10 Examples Of Customer Experience Innovation In Healthcare

  • Forbes | by: Blake Morgan |
  • 2018-08-21
The Latin root for "hospital" is from Old French “hoste," which means "host" or “guest." Synonyms for host are multitude, abundance and wealth.

That’s not what we think of when we imagine a hospital today. Too often we take what is presented without asking why. For example, why can't a hospital be more like a luxury hotel than a hospital?

When I think of a hospital I think of fear and bad vibes. Patients are afraid of staff, and staff are scared of being sued. We think of aloof doctors and under-appreciated administration. Vulnerable patients are abrasively stuffed into a system that doesn't want them there.

The hospital that morphs itself into a luxury hotel, now that's something to think about. It all comes down to innovation and customer experience.

Here are 10 examples of customer experience innovation that transform the hospital to be more like a luxury hotel.

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